Updated: Oct 30, 2020
Successful companies invested much into building their brands, and as you guessed it, they nailed it to what we know them today. Similarly, every aspiring successful individual or entrepreneur would want to start by building a unique personal brand.
Personal branding is defined as a social media strategy meant to vividly display who you are to the online community. Consequently, when people relate you with a specific niche of expertise, they will be willing to do business with you.
Personal branding isn't only about getting followership online; instead, it about converting it into a profitable online business. But how do you do that? Well, that's what we are covering in this article.
Building Personal Brand: Top 5 Tips How to
First, you can't monetize what is not existing. Even before thinking about getting money through your brand, let us first learn how to build it.
1. Network, Network, Network
Your network determines your net worth! Forget about having a successful brand if you omit networking with the right people. It is vital to make yourself visible and accessible for people to connect with you. Make it a custom to attend networking events, meetups in your industry, and online webinars discussing your areas of interest. This way, you learn what people are doing, their challenges & success areas.
We also recommend you to connect with other industries because those people might be potential clients. For instance, it is easy for people to recommend you to their families and friends when you're popular.
2. Building Your Social Media Accounts is a Priority
We live in times when it's hard to be noticed if you're not active on social media networks. This is another excellent way to connect with industry experts and keeping yourself up-to-date with current trends. Increase your followership on Twitter by sharing knowledge, relevant content, and following people back. Facebook offers you the opportunity to join groups and is an outstanding tool for social media marketing. Being the largest social media by active users per month, you wouldn't want to ignore building a strong professional Facebook account.
LinkedIn is another hardy social network that can help in promoting your brand. The platform offers you the opportunity to share accomplishments and get endorsements from clients and friends. Build an outstanding LinkedIn profile and notice how your client base would surge. Don't forget that this is the profile people will first see when they search you online; therefore, it worth putting more effort here.
Instagram is considered to be the best social media platform for engagement or your ability as a brand to connect with your followers. Hence why, if have to consider the most trending one, then Instagram is one of the most preferred platforms. Instagram goes beyond visuals, you can create a social media profile that highlights your brand’s mission and goals, show your products, and capture leads and sales.
3. Start Your Website and Blog
If you haven't started a site or aren't giving the existing one serious effort, you're missing great opportunities without knowing. Having your site means you have full control over it, unlike social media platforms. You can prompt visitors to contact you directly, add them to your mailing list, and eventually convert them into happy customers.
People think that by having a blog means daily updates. But that isn't the case. Weekly or fortnight blog updates can make your site a valuable stop for professionals and potential clients in your industry. Sharing insights and knowledge will make people view you as an expert in the industry, and besides, you acquire more know-how.
4. Your Personal Brand is Your Persona
Your personal brand should show your personality. If you have a great sense of humor, or you're a tech-savvy type, be sure your online audience experience that, and they will love you for it.
Speaking well of yourself is also an important aspect of persona. Build your communication skills by taking short public speaking courses and getting yourself to practice regularly.
5. Two-Way Benefits
No one wants to be in a relationship that isn't beneficial to them, and personal branding is not an exception. Learn how to make people in your network to benefit from you too. You'll make them feel more secure with you and provide opportunities for more networking.
What are the Benefits of Personal Branding?
· You become trusted
· Monetizing the brand is easy
· You achieve your goals
· Ideal opportunities and partnership are created
· Your confidence is doubled
· You have the full control of your brand image
· People find you online more easily
Do You Want to Build a Personal Brand?
It's true that everything requires time and patience to fulfill. But what happens when the time available isn't enough for everything you need to accomplish? That's where Digital Brand Culture comes in. We will help you perfect your personal brand so that you are seen as an expert in your field.
Building know, like, and trust with your audience will help you convert your followers into leads. We'll not help you because you don't have the time, but because we're committed to helping industry leaders build relationships and profitable brands using proven social media and content marketing strategies.
Schedule a free consultation today, and let us help you build a profitable personal brand and online business.