The Importance of Social Media Marketing During the COVID19 Pandemic

The importance of social media marketing for online businesses and personal brands has always been high, but with the current COVID-19 pandemic, it's even more crucial now than ever before.

With social distancing keeping customers at home, that means they're spending less time in your physical storefronts or registering for in-person workshops. Instead, they're spending more of their time online.

According to Mark Zuckerberg (CEO of Facebook), traffic to his site has more than doubled since the pandemic started. Facebook isn't the only social media platform that's seen an uptick in traffic either. Instagramers saw a 22% increase in campaign impressions, and even Reddit reported a 20-50% increase in subreddits.

Without a solid social media marketing strategy, your business or personal brand is seriously missing out on a prime opportunity to reach your potential customers. Keep reading to learn 3 benefits of social media marketing and how to make the most out of the increased traffic brought on by COVID-19.

3 Benefits of Social Media Marketing

The following benefits of social media marketing won't just disappear when things return to normal — or at least as normal as they ever will be. Developing and implementing a solid strategy will have your brand reaping these 3 benefits for many years to come.

Benefit#1: Increase Awareness of Your Brand

Landing new customers is impossible if no one ever hears about your business — which is where social media marketing comes in. Increasing awareness about your brand is easier to do when you can reach potential customers where they like to hang out online.